Apple Computer, Inc. launched its first-ever 24/7 retail store today, May 19th, in Midtown Manhattan. I waited on line to get into the store from about 10:30 that morning, and stayed past the grand opening until about 9:00AM the following day. I have never spent 23 hours of my life devoted to a store's opening. It was a historic, star-studded event.
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PHOTOS BY RICHARD AGUILAR.
The One-Macbook-for-24-Hours giveaway. Every hour since the 6:00 PM grand opening for the first 24 hours, one random entry won a free Macbook. As drawings continued into the midnight hours, the paper wrapping on the Macbook box changed. "1:00am. You lucky insomniac." or "4:00am. Do you celebrate with a cocktail? or a coffee?" and "8:00am. Being a morning person finally paid off."
The One-Macbook-for-24-Hours giveaway. Every hour since the 6:00 PM grand opening for the first 24 hours, one random entry won a free Macbook. As drawings continued into the midnight hours, the paper wrapping on the Macbook box changed. "1:00am. You lucky insomniac." or "4:00am. Do you celebrate with a cocktail? or a coffee?" and "8:00am. Being a morning person finally paid off."
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